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March 01, 2024 1 min read
Jason Koertge might be the most honest voice in the world of outdoor advertising. If you hunt and fish and buy outdoor products, you know Jason's work. His thumb print can be found on brands throughout the world we know. In this episode of Fin and Fire With Jeff Mishler, Jason and I share some stories but go deep into the reality of creating authentic content in a world of quick hit messaging and less than real ideas.
About Jeff Mishler
Jeff Mishler is a fifth generation Oregonian who's life work is hard to quantify. Father, writer, photographer, television commercial director, environmentalist, video producer/distributor, website manager, hunter, angler and lifelong recreationist who lives a fly-by-the-seat-of-yourpants mantra. If he’s not in his office writing another essay or developing a show concept, he’s chasing mallards and pheasants with his lab Hailey, running his jet sled up a local river to a sweet steelhead run, setting up on a screaming bull elk with bow in hand or conspiring with his small circle of equally affected steelhead bums while downing healthy portions of really good Oregon beer.
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