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November 01, 2023 1 min read
Launching a top-of-the-line fly fishing apparel brand into a market known for quality products is the kind of challenge Kevin Sloan has faced for decades. As a founder of the brands Sitka and MeatEater, Kevin has unique insights and experiences from his successful past and presents a vision for his new venture, Skwala Fishing. In this episode of Fin and Fire With Jeff Mishler I sit with Kevin in Bozeman Montana and go deep into the design and branding of a quality product.
About Jeff Mishler
Jeff Mishler is a fifth generation Oregonian who's life work is hard to quantify. Father, writer, photographer, television commercial director, environmentalist, video producer/distributor, website manager, hunter, angler and lifelong recreationist who lives a fly-by-the-seat-of-yourpants mantra. If he’s not in his office writing another essay or developing a show concept, he’s chasing mallards and pheasants with his lab Hailey, running his jet sled up a local river to a sweet steelhead run, setting up on a screaming bull elk with bow in hand or conspiring with his small circle of equally affected steelhead bums while downing healthy portions of really good Oregon beer.
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