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November 01, 2023 1 min read
Launching a top-of-the-line fly fishing apparel brand into a market known for quality products is the kind of challenge Kevin Sloan has faced for decades. As a founder of the brands Sitka and MeatEater, Kevin has unique insights and experiences from his successful past and presents a vision for his new venture, Skwala Fishing. In this episode of Fin and Fire With Jeff Mishler I sit with Kevin in Bozeman Montana and go deep into the design and branding of a quality product.
About Jeff Mishler
Jeff Mishler is a fifth generation Oregonian who's life work is hard to quantify. Father, writer, photographer, television commercial director, environmentalist, video producer/distributor, website manager, hunter, angler and lifelong recreationist who lives a fly-by-the-seat-of-yourpants mantra. If he’s not in his office writing another essay or developing a show concept, he’s chasing mallards and pheasants with his lab Hailey, running his jet sled up a local river to a sweet steelhead run, setting up on a screaming bull elk with bow in hand or conspiring with his small circle of equally affected steelhead bums while downing healthy portions of really good Oregon beer.
April 01, 2026 1 min read
Episode | 88 Preparing for wilderness conditions as a chef presents challenges compounded by three things: the number of days in the wild, and the number of people you're cooking for and the weather. In this episode of Fin And Fire With Jeff Mishler, Colby and I break down the processes of planning for adversity. If you cook outdoors on extended trips, this conversation is relevant.
March 15, 2026 1 min read
Episode | 87 Spencer Beebe is the world renowned founder of Eco Trust, an organization that combines conservation with culture and resource utilization as the driving engine for his work. In this episode of Fin And Fire With Jeff Mishler, I sit with Spencer in his Portland home and listen to stories of a life well lived during his efforts to save the last great places. Spencer is the man responsible for initiating the protection of the lower Sandy River in Oregon, Silver Creek in Idaho and the Kitlope River ecosystem in Canada, among MANY others.
March 01, 2026 1 min read
Episode | 86Each winter Fin and Fire host a fly tying challenge at the shop in Redmond, Oregon. This episode of Fin And Fire With Jeff Mishler features short interviews with a few participants, past winners, the event organizer and this year's winner. It's day of community and culture focused on the creative act of putting feathers and thread on a hook.