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July 01, 2023 1 min read
What does it take for a product to go from idea to something real that you use in your daily life? In this episode of Fin and Fire with Jeff Mishler, Nick and I discuss the product development process. His direct experience with the largest brands has produced a rare level of experience and insight and hopefully a road map for anyone considering a change in careers or pursuing one in the outdoor products industry. Along the way, we find that our lives are again, parallel in many ways.
About Jeff Mishler
Jeff Mishler is a fifth generation Oregonian who's life work is hard to quantify. Father, writer, photographer, television commercial director, environmentalist, video producer/distributor, website manager, hunter, angler and lifelong recreationist who lives a fly-by-the-seat-of-yourpants mantra. If he’s not in his office writing another essay or developing a show concept, he’s chasing mallards and pheasants with his lab Hailey, running his jet sled up a local river to a sweet steelhead run, setting up on a screaming bull elk with bow in hand or conspiring with his small circle of equally affected steelhead bums while downing healthy portions of really good Oregon beer.
September 15, 2026 1 min read
Episode 99 | In this episode of Fin And Fire With Jeff Mishler, Elk Calling Champion Tony Gilbertson and I wrap up our conversation about calling and hunting elk. This must-listen conversation is a great primer for any archery elk hunter getting ready for the season.
September 01, 2026 1 min read
Episode 98 | Just in time for elk season, Tony Gilbertson and I spend an afternoon sharing elk hunting stories and calling techniques. As a pro staffer for Phelps Game Calls, he discusses the equipment he has designed and uses on his path to victory. This conversation is broken into two parts.
August 18, 2026 1 min read
Episode 97 | If you own any Sitka Gear, you know it's incredibly well designed and very durable. In this episode of Fin And Fire With Jeff Mishler, I chat with Matt Carara at the Sitka facility in Bozeman, Montana. We tell some hunting and fishing stories, and in the process, define what makes Sitka Gear an industry powerhouse.