{"product_id":"poncho-ms-the-marfa","title":"Poncho M's The Marfa","description":"\u003ch1\u003ePoncho The Marfa – Western Performance Denim Shirt\u003c\/h1\u003e\n\u003ch2\u003ePoncho The Marfa Performance Denim for Work, Water \u0026amp; Wide Open Country\u003c\/h2\u003e\n\u003ch3\u003eWestern Soul. Modern Performance. Built to Move.\u003c\/h3\u003e\n\u003cp\u003eInspired by wide horizons and hard-earned miles, the Poncho The Marfa blends classic western styling with modern performance construction. This isn’t stiff, heavy denim—it’s remarkably soft from day one, built with stretch and mobility that moves as freely as you do.\u003c\/p\u003e\n\u003cp\u003eWhether you’re working fence lines, riding high desert trails, or casting into a steady wind, The Marfa delivers comfort without sacrificing durability. Broken-in feel. Reinforced strength. No compromises.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eSoft Hand Feel with Purpose-Built Strength\u003c\/h2\u003e\n\u003cp\u003ePerformance denim meets functional design in The Marfa. The fabric offers a worn-in softness that feels familiar immediately, while built-in stretch ensures unrestricted movement through every reach, cast, or long drive home.\u003c\/p\u003e\n\u003cp\u003eSubtle western detailing along the shoulders, pockets, and back yoke pays tribute to tradition—while the streamlined construction keeps the silhouette clean and modern.\u003c\/p\u003e\n\u003cp\u003eDurable reinforced stitching stands up to demanding use, making this shirt equally at home in the field or around town.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eThoughtful Utility for Life on the Move\u003c\/h2\u003e\n\u003cp\u003eThe Marfa integrates practical features without unnecessary bulk. A built-in lens cloth and sunglasses holder keep your vision clear and accessible. Pearl snaps provide quick on-and-off convenience, and double pearl snaps at the cuff allow adjustable sizing for a secure fit.\u003c\/p\u003e\n\u003cp\u003eThe simplified design eliminates excess elements like zipper pockets or back vents, maintaining a clean aesthetic and reducing potential failure points.\u003c\/p\u003e\n\u003cp\u003eSoft where it counts. Tough where it matters.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eKey Features:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eWestern-inspired performance denim construction\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSubtle western styling on shoulders, pockets, and back yoke\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSoft, worn-in feel from day one\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in stretch for enhanced mobility\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in lens cloth for eyewear maintenance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIntegrated sunglasses holder\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDurable reinforced stitching\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSimplified design with no zipper pocket or back vent\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePearl snap front closure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDouble pearl snaps at cuff for adjustable fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eStyle No. PONCHO-MARFA\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eA Modern Western Built for Everyday Performance\u003c\/h2\u003e\n\u003cp\u003ePoncho The Marfa delivers the comfort of broken-in denim with the strength and stretch demanded by active days outdoors. Designed to transition seamlessly from work to water to town, it honors western tradition while embracing modern mobility and utility.\u003c\/p\u003e\n\u003cp\u003eSoft feel. Strong backbone. Ready for wherever you ride next.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003ePoncho The Marfa is a western-inspired performance denim shirt featuring built-in stretch, reinforced stitching, pearl snaps, and functional details like a lens cloth and sunglasses holder. Designed for comfort and durability across seasons and terrain, it blends classic styling with modern performance.\u003c\/p\u003e","brand":"Poncho","offers":[{"title":"Regular \/ Light Wash \/ S","offer_id":42126535688247,"sku":"88516","price":109.95,"currency_code":"USD","in_stock":false},{"title":"Regular \/ Light Wash \/ M","offer_id":42126535721015,"sku":"88517","price":109.95,"currency_code":"USD","in_stock":false},{"title":"Regular \/ Light Wash \/ L","offer_id":42126535753783,"sku":"88518","price":109.95,"currency_code":"USD","in_stock":false},{"title":"Regular \/ Light Wash \/ XL","offer_id":42126535786551,"sku":"88519","price":109.95,"currency_code":"USD","in_stock":true},{"title":"Regular \/ Light Wash \/ 2XL","offer_id":42126535819319,"sku":"88520","price":109.95,"currency_code":"USD","in_stock":true},{"title":"Regular \/ Light Wash \/ 3XL","offer_id":42126535852087,"sku":"88521","price":109.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0249\/4221\/5223\/files\/marfa-no-bg.webp?v=1772482864","url":"https:\/\/www.finandfire.com\/products\/poncho-ms-the-marfa","provider":"Fin \u0026 Fire Fly Shop","version":"1.0","type":"link"}